Plenitude and Olimpia Milano,
play for change.
Energy is a team game.
Ballshit. Gender stereotypes are all balls.
On the occasion of the World Day Against Violence Against Women, Plenitude and Olimpia Milano take the field with a project to raise awareness against the many, too many gender stereotypes. 5 balls, 5 illustrations, 5 expressions representing different forms of violence: physical, verbal, psychological and economic. To defeat them all, let us start with the words we choose to use, every day.
In the Euroleague pre-match on 21 November, Olimpia Milano players will take to the court with Ballshit balls. To take this message of change outside the Unipol Forum as well, the artists' illustrations have become t-shirts, and the balls will be on display in the Plenitude Flagship Store in Corso Buenos Aires from 25 to 30 November.
On the occasion of the World Day Against Violence Against Women, Plenitude and Olimpia Milano take the field with a project to raise awareness against the many, too many gender stereotypes. 5 balls, 5 illustrations, 5 expressions representing different forms of violence: physical, verbal, psychological and economic. To defeat them all, let us start with the words we choose to use, every day.
In the Euroleague pre-match on 21 November, Olimpia Milano players will take to the court with Ballshit balls. To take this message of change outside the Unipol Forum as well, the artists' illustrations have become t-shirts, and the balls will be on display in the Plenitude Flagship Store in Corso Buenos Aires from 25 to 30 November.
Plenitude is the main partner of Olimpia Milano for Euroleague games from the 2022-2023 season. The 31-time Italian champion basketball team commits with Plenitude to leave a positive impact on society together.
Plenitude is the main partner of Olimpia Milano for Euroleague games from the 2022-2023 season. The 31-time Italian champion basketball team commits with Plenitude to leave a positive impact on society together.
Awareness, determination and progress: Plenitude and Olimpia Milano collaborate to give new energy to every action, together towards change.
Community
To go to the basket together we need to start from the communities: sport has always contributed to the improvement of everyone's social life and to transmit values such as passion, respect and inclusion. For this reason, Plenitude and Olimpia Milano are entering schools with the Olimpia@School project, which will be inaugurated on 7 November 2024 during the match against Real Madrid.
Change
Sport is the engine of change and, through basketball, Plenitude wants to contribute to the spread of innovation with cutting-edge solutions. With the Olimpia@School project, six classes from different Milanese secondary schools are transformed into real sports clubs, in which each student can simulate a role, covering the areas of communication, sustainability, ticketing, marketing, social media and sport. Plenitude will put its experts at the disposal of the students to deal with sustainability, teaching them how to manage energy in a more conscious way.
Future
This project is the result of a collaboration between Plenitude and Olimpia Milano with Comunità Nuova Onlus and GiGroup, which contribute to the construction of a more inclusive sports culture and accompany young people towards their future employment. The aim is to bring participants closer to the world of sport with a technical and educational approach, in a vision oriented towards the organisation of the different areas of a sports club. On 10 April 2025, prizes will be awarded to the most deserving in the individual categories and to the class that has accumulated the most points.
Olimpia Milano and Plenitude also share the value of gender equity. That is why, on International Women's Day 2024, the players took to the court sharing the numbers of gender inequality and violence on their bibs. To win we have to get to zero, with the awareness that for women the game still remains open.
