Plenitude gives energy wings
Red Bull has chosen to collaborate with us to improve the energy efficiency of its events, headquarters and logistics hub.
The partnership between Plenitude and Red Bull
We are accelerating Red Bull Italia’s journey toward energy transition by implementing new solutions that improve the energy efficiency of some of the company’s facilities. These sites will also be powered by certified electricity through European Guarantees of Origin, along with the installation of photovoltaic systems and charging stations for electric vehicles.
Recharging passion
Energy efficiency improvements have helped reduce the environmental impact of several Red Bull events while raising awareness, both in Italy and abroad, about the conscious use of energy.
A concrete example of this commitment is the photovoltaic system used in 2024 to power part of the lighting at the venue that hosted Red Bull 64 Bars Live in Naples. After the event, the system was donated to the Alpi-Levi Comprehensive School in Scampia to provide solar energy for the facility.
2025 events in Italy
Red Bull Cliff Diving World Series
On June 28 and 29, the Italian leg of the prestigious high-diving championship took place in Polignano a Mare (BA), now in its twelfth edition. In this stunning location, we brought our energy with an electric watercraft designed for aquatic shows, demonstrating how electric mobility can thrive even in water sports.
Red Bull Cerro Abajo
For the first time, we are partnering with the Red Bull Cerro Abajo event, now in its second edition in Italy. On August 24, the alleys of Genoa will host the adrenaline-filled urban downhill race for the most daring riders.
In line with our mission, as a Benefit Corporation, to generate a positive environmental and social impact in the communities where we operate, we will install a special bike rack equipped with solar panels for e-bike charging, made available to the city to encourage sustainable mobility. The project also includes the installation of a photovoltaic system on the roof of the Istituto Vittorio Emanuele II – Ruffini, providing tangible support for the school’s energy efficiency.
2025 events in Spain
Red Bull King of the Air Qualifier
Our bond with sports continues in Tarifa, Cádiz, where we partnered with the qualifying round of the world’s most iconic Big Air kitesurfing competition. In June, we enhanced the event’s energy efficiency by installing photovoltaic panels and storage batteries, helping to power the event with electricity from renewable sources.
2025 events in France
Adrenaline runs high with two extreme sports events we are partnering with, where energy meets performance.
On September 28, the Red Bull Cycling Survivor takes place at Circuit de Charade: 300 amateur cyclists will compete in four elimination rounds, each with different challenges. On November 15 and 16, it’s time for Red Bull Ocean Rescue, a multisport race featuring running, swimming, kayaking, and sea rescues, putting coastal rescue athletes to the test. At both events, we will provide solar charging hubs so participants can power their personal devices using electricity from renewable sources.
