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Plenitude partners with Kraken to support the growth of its international retail energy business


Kraken Technologies high-tech platform to be rolled out across Plenitude’s international retail to over 2 million energy customers. Landmark multi-national deal brings Kraken's total contracted accounts to 32 million.

Plenitude (Eni) and Kraken (Octopus Energy Group) entered a strategic partnership that will be instrumental in Plenitude’s long-term growth in international retail energy markets. Plenitude will progressively adopt the Kraken platform in the countries where the company operates its international retail energy business, which currently counts around 2 million customers in France, Greece, Slovenia, Spain and Portugal.
Thanks to this agreement, Octopus Energy Group’s tech platform Kraken widens its reach, taking the total number of its contracted energy accounts to 32 million. Kraken is used by Octopus Energy to manage millions of customers across the UK, USA, Australia, New Zealand, Japan and a large portion of mainland Europe.
Plenitude will replace its current stack of legacy CRM, billing and industry integration solutions with a single platform, greatly simplifying processes and unlocking a more streamlined way of managing its retail energy business.
Kraken is a cloud-based platform that offers end-to-end management of the energy supply chain, delivering increased flexibility and scaling potential to its global clients. Kraken unlocks relentless efficiency, outstanding customer service and world-first smart energy products.

Commenting on the partnership, Mauro Fanfoni, Head of International Retail Markets of Plenitude said: “Growth in international markets is key to achieving Plenitude’s target of 15 million retail customers by 2030. The partnership with Kraken substantiates Plenitude’s strategy to develop a lean, scalable international retail energy business, supporting the growth of our retail customer base in international markets and fostering integration with our renewables and e-mobility businesses”.

Octopus Energy Founder Greg Jackson added: “Kraken is like iOS for energy. Its unrivalled technology allows utilities to give more power to their people and streamline processes. We’re delighted to bring Kraken to Plenitude in multiple countries – helping create a customer-centric energy transition faster than anyone imagined."

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Plenitude Press Office - Milan