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The energy of Plenitude accompanied you on every stage of La Vuelta
Plenitude was Energy Partner and main sponsor of the 79th edition of La Vuelta, the most famous cycling competition on the Iberian Peninsula.
The white jersey and the young athletes
"La Vuelta a España" is a race that is part of the world-famous Grand Tours of European road cycling. For the last three years we at Plenitude have been the main sponsor of the competition and of a very important jersey of the race, the white jersey known as the “maillot blanco”, which is awarded to the best young athlete of each stage, confirming the interest we have in the new generations and their passions.
To the finish line with the energy of Plenitude
We wanted to be an integral part of the event, becoming a point of reference for a more responsible use of energy. That is why, in our role as Energy Partner, we supported the charging of the electric vehicles that accompanied the athletes in the race.
We share with La Vuelta the core values of perseverance, commitment and passion. You found us in each of the 21 stages, which from 17 August to 8 September has covered 3265 kilometres of the Iberian Peninsula, passing through Spain and Portugal.
Between tradition and innovation
We have energised local communities, enhancing them also through the reuse of “the Frontones”, walls on which “Basque ball”, a traditional sport in which the ball was repeatedly thrown against the walls. We screened short films with the highlights of La Vuelta in 5 towns, as in an open-air cinema, giving the Frontones a new purpose and involving those who could not see it live in the race.
The energy of Spain's rural villages
Through the #EnergíaParaCadaEtapa initiative, we captured the energy of the five villages in rural Spain through which La Vuelta 24 passed.