Plenitude gives energy wings

Red Bull has chosen Plenitude for the energy efficiency of its events, headquarters and logistics hub in Italy.

The partnership between Plenitude and Red Bull

Plenitude accelerates Red Bull Italy’s energy transition by implementing new solutions to enhance the energy efficiency of the brand’s facilities. This includes supplying certified energy with European guarantees of origin, installing photovoltaic systems, and setting up electric vehicle charging stations.

Recharging passion

Plenitude has contributed to the events organised by Red Bull in Italy – Red Bull Cliff Diving in Polignano a Mare and Red Bull 64 Bars Live in Naples – by implementing solutions to reduce the energy impact. The implementation of a number of energy efficiency measures have allowed and will allow some facilities to be supplied with electricity from renewable sources, all with the aim of reducing the environmental impact of the events and raising awarness of the conscious use of energy.

Red Bull 64 Bars Live – Naples

Plenitude was for the second year partner of Red Bull 64 Bars Live, which gathered thousands of rap and freestyle fans from all over Italy to listen to the 64 bars composed by the greatest artists of the Italian scene. The event was held on 4 October 2024 in Piazza Ciro Esposito in the Scampia district of Naples.

Scampia is full of energy

Also this year, Plenitude installed a 3.22 kW photovoltaic system, with a 4.8 kWh storage system, in Piazza Ciro Esposito, to power the Red Bull sampling bar with solar energy. The system was then made available to a Scampia Comprehensive Institute. During the event, content creators, journalists and guests explored electric mobility and its advantages with the Electric Driving Experience and its professional EVCoach team of drivers by Plenitude.

Experience the energy of last year's concert

Amidst the blue lights a stage stands out, around it is a crowd of people, on the side of the stage are the logos of Red Bull and Plenitude, the inscription 64 Bars Live and Honor 90°.

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Red Bull Cliff Diving – Polignano a Mare (BA)

Also this year, Plenitude participated in the Italian leg of the Red Bull Cliff Diving World Series, the prestigious international championship of diving from great heights, which was held from 28 to 30 June 2024 among the breathtaking cliffs of Polignano a Mare (BA) for its eleventh edition.

The energy of Plenitude in Polignano a Mare

For this event, Plenitude has set up an off-grid photovoltaic system to power the bar in the Sponsor Village and several electric charging stations in Piazza Garibaldi and at the port of Cala Ponte, facilitating movement for guests and athletes. With Be Charge, four electric cars were available, allowing journalists, athletes, and Red Bull guests to experience full electric mobility and innovative mobility thanks to the Electric Driving Experience format, managed by our expert EVCoach drivers.