Beyond the Logo: Stepping Back to Make Room for Hope

Racing de Santander and its partners, including Plenitude, joined forces in the “Donantes de logo” initiative to raise awareness of the importance of pediatric organ donation.

A football team is much more than just a group of players: it is everyday life, identity, and emotion. Thanks to this deep bond between the people who make up the team and those who support it, when a club takes the field for a social cause, it does more than offer visibility—it becomes a powerful accelerator of awareness.
It is within this context that the “Donantes de logo” (Logo Donors) initiative was born, promoted by the Real Racing Club Foundation with the support of the National Transplant Organization (ONT), the Cantabria Regional Ministry of Health, and the Marqués de Valdecilla University Hospital, as part of the 50th anniversary of its organ donation and transplant program. A project that saw Plenitude in Spain and the Club’s other sponsors come together to raise awareness of pediatric organ donation.

A Jersey That Becomes a Message

The mechanism behind the initiative was as simple as it was immediate and impactful. On the occasion of the home match against Granada, played on November 15, Racing invited all its sponsors to “donate” not a financial contribution, but their visibility on the match jersey, making room instead for the names of patients currently on the transplant waiting list.
These names were seamlessly integrated into the original jersey design: a harmonious addition that preserved the kit’s aesthetic while imbuing it with profound human meaning. This attention to detail was reflected in the small touches as well: the initial of the child’s name, written in childlike handwriting, matches the brand’s initial, creating a visual continuity that made the message feel even more natural and direct. Thus, in the match on November 15, the name Paula replaced that of Plenitude.