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Plenitude's new Data Platform model
Cloud, AI and automation at the core of Plenitude's digital transformation to improve efficiency and customer experience.
21 January 2025
In an evolving energy environment, the ability to manage and interpret data has become crucial. For years, Plenitude has been on an ambitious digital transformation path, with the aim of focusing on putting data at the centre of decision-making processes and the development of new services. This journey is based on three fundamental pillars: the creation of a Data Platform completely on the cloud, the redesign of analytics processes with a data-driven approach, and an extensive employee training programme. This commitment to innovation was also recognised by the Cloud Transformation Observatory of the Politecnico di Milano, which awarded Plenitude for its Plenitude Data Evolution and Transformation project.
The award testifies to the work done by Plenitude in creating a cutting-edge data platform and goes beyond the purely technological aspect: the company stood out for its ability to integrate the new Data Platform with a profound organisational and cultural change, as emphasised by Laura Casagrande, head of Governance IT project portfolio and cost performance monitoring at Plenitude: “This award recognises not only the technological innovation of our Data Platform, but above all its ability to transform business processes and work organisation. Out of 30 participating projects, we came first: a result that makes us proud because it shows how technology can be an engine of change, enabling new ways of working and improving business efficiency”.
Data Platform: Plenitude's digital transformation
The genesis of the Data Platform is rooted in a broader process of change, linked to the introduction of new Customer Relationship Management (CRM) systems and the need to update data analysis processes. As explains Laura Casagrande “It was not simply a technological upgrade, but a real paradigm shifts in the way we manage data”.
The migration to the cloud was a strategic choice that allowed us to overcome the limitations of the old system. “The cloud offered us the scalability and flexibility needed to manage the huge volume of data generated by our activities and opened the door to the adoption of innovative technologies, such as artificial intelligence and machine learning” explains Sergio Leoni, Head of Data Engineering & Data Platform at Plenitude.
The “Infrastructure as Code” approach made it possible to automate the management of the IT infrastructure, effectively creating an integrated data ecosystem that could act as a glue between all areas of the company - Italian and international - and to build operational modalities to facilitate the adoption path. “This allowed us to start the export process to our foreign subsidiaries. In 2023, we completed the implementation in France, and by 2024/25 we are in the process of releasing it in Greece and Spain. The goal is to share best practices and support the subsidiaries in the development of their data products” Mrs. Casagrande further explains.
The migration to the Data Platform has profoundly changed the way Plenitude manages data. It has facilitated the transition to a “data democratization” model, meaning an easy and distributed access to corporate data. Data is “ready to use” and can be processed by users without requiring IT intervention or dedicated projects, significantly reducing the time to market (meaning the time between the conception of a product and its actual marketing) in the creation of data-driven solutions.
To further strengthen the data-driven culture, Plenitude has launched the Plenitude Data Community, an initiative to promote sharing and collaboration among data experts. This programme aims to consolidate internal expertise, stimulate innovation and foster the creation of data-driven solutions that can improve business processes and support growth strategy.
A data-driven customer experience: customisation and innovation
Plenitude's Data Platform does not just improve internal processes: its impact extends to the end customer experience, enabling more personalised, efficient and innovative services. A concrete example is the chatbot based on generative artificial intelligence, able to interact with customers in a natural way and provide detailed information. Plenitude has also applied generative artificial intelligence to its virtual assistant, called Lucilla. As explained by Mr. Leoni: “Thanks to this technology, Lucilla is able to better understand natural language and manage more complex conversations, offering more effective assistance”.
Another area where the Data Platform is bringing concrete benefits to customers is the analysis of feedback. Through the Customer Feedback Programme, Plenitude collects thousands of comments and suggestions from its customers every month. Mr. Leoni says “Thanks to the Data Platform we are able to analyse this feedback automatically, identifying the most relevant issues and areas for improvement”.
A simpler and smarter energy future: this is the goal of the digital innovation path undertaken by Plenitude. Thanks to the Data Platform and artificial intelligence, in the coming years customers will be able to benefit from increasingly personalised services and an intuitive and accessible digital experience.
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