The best from the sun

For summer 2024, Plenitude hits the beach with an initiative to showcase the energy of the sun. Not just for your skin.

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A sunscreen and a photovoltaic panel: this is the “odd couple” at the heart of the “The best from the sun” initiative, launched by Plenitude for summer 2024 that encourages people to enjoy the benefits of the sun responsibly and to discover the potential of photovoltaics.

The sun is a vital energy source: it stimulates vitamin D production, positively affects our metabolism, and improves our mood by increasing the production of serotonin. But to fully enjoy it, as dermatologists remind us every summer, it is essential to protect the skin with adequate sunscreen, applied several times a day.

The sun is also an inexhaustible source of energy, which photovoltaic panels transform into electricity to power homes, businesses, or recharge electric vehicles.

On two selected beaches, a special solar panel-powered distributor offers free sunscreen samples provided by Biogei, a leader in the cosmetics industry. The first event took place in Senigallia from 19 to 21 July, coinciding with the thirteenth edition of 105XMasters, an Italian festival that combines the adrenaline of sport with the energy and fun of great music. The second will be held from 27 July to 4 August at Villasimius in Sardinia, inside the Voi Tanka Village, during the “Radio Italia Village” tour.
These are just the first two stages of a tour in the making.

After collecting the sunscreen sample, recipients can use it to take only the good from the sun. They can also discover how to harness all the benefits of solar energy through photovoltaic panels. By scanning a QR code on the packaging and distributor, they can learn more and explore Plenitude's photovoltaic offer in detail.

Moreover, during their presence in the villages, Plenitude has organised a special beach protection day, featuring cleaning activities and leisure moments, with the sun always taking centre stage.

This initiative is part of a broader summer activity program, with Plenitude supporting concerts, events, and festivals in various Italian and European locations. These include Primavera Sound in Barcelona and Porto, one of Europe’s top music events, The Island Fuze Tea in Pantelleria, the Opera Festival in Milo (Ct), and FestiValle in Agrigento. LINK

With Plenitude, summer 2024 celebrates the sun in all its forms: as a source of vital energy and a resource for a fair and future-proof transition.