Summer begins with Plenitude and the KISS KISS WAY 2026

Music, energy and sharing come together once again with KISS KISS WAY 2026, the summer music tour by Radio Kiss Kiss, of which we are an official partner.

From May 29 to July 11, four events will transform cities into spaces for gathering, entertainment and great live music.

The KISS KISS WAY 2026 will travel across Italy, turning some of the most iconic summer locations into large-scale hubs of music and live entertainment. The tour will kick off in Turin, in Piazza Castello, on May 29 and 30, then move to Baia Domizia on June 12 and 13, continue along the Tuscan coast with the Viareggio stop on June 26 and 27, set in the Belvedere delle Maschere, and conclude in Pescara on July 10 and 11, with a grand finale at the Stadio del Mare. Four events accompanied by performances from some of the leading artists on the Italian music scene, including Ditonellapiaga, Arisa, Clara, J-Ax, Gaia, Francesco Gabbani, Serena Brancale, and many others.

Inside the Kiss Kiss Village, we will be present with a branded space dedicated to the public, designed to offer activities, entertainment moments and immersive experiences throughout all the tour stops.

Plenitude’s partnership with KISS KISS WAY stems from the desire to support music, a powerful medium that has always created authentic connections between people, territories and shared entertainment experiences.

Do you want to discover more valuable partnerships and musical events?