Applications are now open for a team of creators who, after a dedicated training program, will narrate the energy transition on Plenitude’s social media channels.
The energy transition is a complex process that requires not only technological innovation and strategic vision, but also clear, authoritative storytelling, capable of engaging a broad, multigenerational audience. In this context, communication plays a central role: turning complexity into knowledge and helping people feel informed and actively involved in the changes underway.
That’s the idea behind the Plenitude Creator Bootcamp, an initiative that follows in the footsteps of projects like Plenitude House on TikTok, aiming to strengthen dialogue with younger generations through their own languages and platforms.
The Plenitude Creator Bootcamp is a training program designed for aspiring content creators passionate about energy, innovation, and technology. The initiative begins with an online casting call, open until July 15 2025, from which a panel of experts will select the 15 most promising candidates. These selected participants will take part in a five-day intensive training program in Milan, running from September 15 to 19. At the end of the bootcamp, the 6 most talented creators will be chosen to join the Plenitude Creator Team: an official group of ambassadors who, for one year, will be the faces and voices behind Plenitude’s social media storytelling.
The Bootcamp program has been designed to blend technical expertise with the latest in digital communication. Across the five days, participants will attend a series of workshops and masterclasses exploring the challenges and opportunities of the energy transition, with a special focus on solar energy, wind power and electric mobility. Alongside technical training in the energy sector, creators will learn skills in communication, content creation, editing and digital marketing.
Participants will be guided by a qualified team of Mentors, including Plenitude experts and engineers, science journalists, educators and digital communication professionals. The goal is to equip participants with the tools to translate technical complexity into accurate, engaging and accessible content, tailored to platforms like TikTok.
At the end of the Bootcamp, the six selected creators will become ambassadors of Plenitude’s ongoing social media storytelling. The Creator Team will be tasked with addressing energy education from every angle, through dedicated series and specific content formats. A key selection criterion is diversity, ensuring a range of profiles able to connect with audiences of different ages and lifestyles, making the topic of energy relevant and relatable to everyday life.
The casting call for the Plenitude Creator Bootcamp is open to all residents or individuals domiciled in Italy, aged between 20 and 40, with at least one active and public Instagram and/or TikTok profile and a strong passion for topics related to the energy transition, innovation and communication. To apply, simply fill out the application form available at beaplenitude.it, answering a series of questions designed to assess your skills and interest in the proposed themes.
An opportunity to become an active part of the story of change and help write a new narrative for the future of energy.
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