Radio Kiss Kiss summer tour kicks off. Plenitude will be there with a message of awareness and innovation, bringing “The Best from the Sun” to town squares across Italy.
“Italian summer” - as a popular ‘90s hit once sang - full of music and energy. And just like a catchy chorus that hooks you from the first listen, the partnership between Plenitude and Radio Kiss Kiss for the Kiss Kiss Way 2025 tour lit up with warmth and audience participation at its first stop in Naples on May 30–31. A duo set to bring a wave of innovation and awareness throughout the country, riding the rhythm of summer hits and the enthusiasm of a diverse, cross-generational audience.
Kiss Kiss Way is more than a music event, it’s a traveling entertainment caravan that will stop in some of Italy’s most stunning locations. After its Neapolitan debut, the tour will light up Piazza Castello in Turin (June 14–15), then head south to Rossano Calabro (June 28–29), move up the Tyrrhenian coast to Baia Domitia and Gaeta (July 12–13), and wrap up in the crystal-clear waters of Golfo Aranci, Sardinia (July 26–27). A traveling stage hosting over 70 artists, capable of attracting a wide and varied audience, with a strong focus on the younger generations.
Plenitude brings its “The Best from the Sun” initiative to Kiss Kiss Way, continuing the commitment, launched successfully in 2024, to promote more mindful energy use. At the heart of the Plenitude stand is an innovative solar-powered sunscreen dispenser, entirely powered by photovoltaic panels. Besides offering free samples and reminding everyone - as experts recommend - of the importance of proper sun protection, the installation encourages further discovery: a QR code provides access to more information about solar energy and Plenitude’s solutions for homes and businesses. A tangible experience that links self-care with the exploration of solar energy's potential, a crucial renewable resource for the ongoing energy transition.
This journey’s soundtrack is top tier. From Olly, the young winner of the latest Sanremo Festival, to the pop melodies of Alessandra Amoroso and Annalisa, the electrifying energy of The Kolors, the rhymes of rappers like Ghali, Capo Plaza and Rocco Hunt. Iconic names such as Gigi D’Alessio and Marco Masini will take the stage alongside rising stars like Tananai, Sangiovanni and Rose Villain and established talents like Francesco Gabbani, Ermal Meta and Noemi. A mix designed to please every taste, from nostalgic Eiffel 65 fans to lovers of the fresh sounds of Big Mama and Clara, reflecting the broad appeal of an event created to bring people together.
So, if you’re near any of the upcoming Kiss Kiss Way stops, join in, enjoy great Italian music, and visit the Plenitude stand, a chance to discover “the best from the sun” in all its forms. Because the energy that makes a difference is born from awareness and fuelled by good practices, just like a great song that becomes the soundtrack to summer’s unforgettable moments.
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