Initiatives

Among the various awards, the most prestigious is the Gold in the Media – Market Disruption category Plenitude took to the stage at the Cannes Lions International Festival of Creativity 2026 with an outstanding result: one gold, one silver and two bronzes for Dark Mode Ads, a project developed in collaboration with creative agency LePub and desi...

“Dark Mode Ads” is Plenitude’s new communication project designed to reduce the energy consumption of digital advertising across its Italian stores and in its advertising campaigns in Italy, Spain and France. Starting today, Plenitude will switch all LED screen creativities to dark mode, achieving energy savings of up to 74% compared to the trad...

Plenitude launches Goodnight Light, a new communication project designed to encourage energy saving by helping children overcome their fear of the dark. The initiative aligns with Plenitude’s mission as a Benefit Corporation, promoting a positive impact on people and the environment while engaging the younger generations. Fear of the dark is a c...

The journey to improve energy efficiency at the Sanremo Festival, which Plenitude began in 2022 with Rai and Rai Pubblicità, continues today. The company is Partner of the 73rd edition of Italy’s most important music event. Plenitude’s presence at Sanremo will focus on the energy transition and innovation. In the coming months, Plenitude will he...

Plenitude, a Società Benefit 100% owned by Eni – present on the market with a unique business model integrating production from renewables, the sale of energy solutions and an extensive network of charging points for electric vehicles -- is proud to be the main partner for the international activities of Olimpia Milano, the 29-time Italian champ...