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Futura. Plenitude's metaverse takes us to tomorrow
19 July 2024
Futura is the virtual planet by Plenitude, designed to harness the features of the most popular metaverse platforms to guide users on a virtual journey through forms of energy and environmental awareness. The name, Futura, evokes innovation and a long-term vision while being firmly rooted in the present and past, with a retro-futuristic style that characterizes every experience within the different continents. Through creative challenges, games, workshops, events and digital connections, users can become true virtual explorers, enjoying new experiences within a community dedicated to improving the planet's well-being.
With Futura, Plenitude reinforces its commitment to innovation even in virtual worlds, offering a metaverse experience that is projected towards tomorrow. Futura is an interconnected ecosystem with a shared story and purpose, made up of five distinct continents, each with its own unique identity and characteristics, hosted on five of the most popular metaverse platforms, including Spatial, Fortnite, Roblox and Rec Room. What unites the continents is a common narrative thread and a single shared focus: the energy transition, a central theme in the story, starting from the web page of the Plenitude site that hosts them all.
The first continent, Futura Hub, on the Spatial platform, is already available. This summer, Futura Ville will arrive on Roblox, followed by Futura Tracks on Fortnite in the autumn. During 2025 the remaining two continents will follow, because the heart of the project is its continuous development, an expanding system whose growth and consolidation necessarily passes through the community, actively shaping the platform’s evolution.
Futura: a round trip from reality to virtual
The metaverse is increasingly popular today, as data shows. Spatial, Roblox and Fortnite – the top three platforms launched in 2024 – boast nearly 450 million monthly active visitors worldwide. Additionally, one in four Italians entered at least one virtual world in the past year (data from the Extended Reality & Metaverse Observatory of the School of Management of the Politecnico di Milano).
With the Futura experience, Plenitude aims to make the future of energy more engaging, connecting with an audience that traditional channels cannot reach.
Within Futura, users are invited to explore and experience the community’s fundamental value: every action, however small it may seem, can contribute to the planet's complete energy transition. The ultimate goal is to encourage people to transfer the skills acquired in the metaverse to the real world. Futura aims to be more than just an interaction space, becoming a reference point for the various communities dealing with energy issues. This innovative project aligns perfectly with Plenitude’s status as a Benefit Corporation.
Five steps into the metaverse
Each of Futura’s five continents is a journey in its own right, featuring immersive landscapes ranging from natural sceneries to urban profiles and tranquil villages. On each continent, users will find adventures and challenges to tackle together with other explorers, fostering interaction and community building.
• Futura HUB, the continent of sustainable innovation
The Hub continent is a natural archipelago with a central island and three satellite islands, situated on the Spatial platform. Each satellite island represents and tells the story of one of Plenitude’s business model pillars: renewable energy, home energy efficiency, and e-mobility.
• Futura VILLE, the continent of sharing
Futura Ville stands out for its intense gaming activity and “cartoonish” style, typical of the Roblox platform on which it is developed. Four villages at the foot of mountains are designed in relation to each other, sharing energy and creating an energy community where sharing, education and innovation become fundamental principles.
• Futura TRACKS, the continent of electric mobility
An exhilarating figure-of-eight track that winds between canyons and two imposing mountains, one of which is an active volcano. This continent is where players can compete in electric car races based on speed and skill, taking full advantage of the gaming nature of the Fortnite platform.
• Futura QUEST, the continent of sun and wind
Sun and wind define this continent, built on the Rec Room platform. Here, the protagonists are the Kite Riders, central characters in the story, expert adventurers who produce energy from renewable sources through photovoltaic cells positioned on their kites.
• Futura BLOCKS, the continent of construction
On a surprise platform, Futura Blocks is a demanding but stimulating creative canvas where players are challenged to build a society based on virtuous energy models.
With Futura, the perspective is forward-looking, making tomorrow closer and easier to imagine.
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