BUSINESS STORIES - 05/28/2026
The energy of music: the physics of an emotion
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Every day, we commit to achieving ambitious goals with our unique business model, emphasising the values that have always defined us.
From traditional stores to experiential shops where digital solutions and physical supports interact to showcase the home of the future, making you feel at home.
In the North Sea, Vårgrønn, the Norwegian joint venture between Plenitude and HiTecVision, together with partner Flotation Energy, will build GreenVolt, the world's largest floating wind farm, with a capacity of up to 560 MW.
After the summer success, Plenitude's initiative continues to showcase the power of the sun. Even in the mountains.
On Plenitude’s TikTok channel, energy goes viral. The debut on the platform coincided with Sanremo '24, marking the launch of the Plenitude House format.
The innovative loyalty program was recognised for its ability to engage and reward customers, with a special mention in the “Rewards Catalogue” category.
The award, now in its ninth edition, recognises brands’ economic success, emotional and experiential reach based on a study involving 5,000 customers. This year, Plenitude topped the rankings as the highest-growth brand. The achievement was further cement
